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February 22, 2017

The power in meaningful design: the society may not yet be ready for what is designed today

  • Ion Mincu University of Architecture and Urbanism hosted the jumpthegap(talk) session with special guests: jury member Valentin Vodev, Romanian architect Justin Baroncea in a discussion moderated by Constantin Goagea, Director of Zeppelin architecture magazine
  • This year, the prizes of the international design contest amount to 26,000 euros for its three categories: students, professionals and sustainability.

Wednesday, February 22nd, Ion Mincu University of Architecture and Urbanism hosted jumpthegap(talk), for the second year-round promoting the Roca international design contest, jumpthegap. Talking about meaningful design and the opportunity that architecture and design have to offer real solutions to society’s problems, the guests talked described their personal experience and how their work was focused on doing just that.

Special guest and jury member Valentin Vodev dwelt on his experience to talk about innovation, the power of design and of a competition. 50% of products that will be used in 10 years have not yet been designed, not to mention produced. His experience proves just that. Reviews about his Roller Buggy, a combination of a baby carriage and scooter initially launched in 2005, were negative, varying from “a product that isn’t safe” to comments on the design itself. Five years later, the product made the first page of major publications, picture of the day on The Telegraph and is now being successfully commercialized.

He also talked about the impact competitions had in his career, varying from a good exercise and idea he finally put to work in other projects, to funding his business or even winning competitions, funds and public recognition. Design and travelling also helped him realize that the same objective, same purpose can be reached in several ways, with objects designed in ways depending on culture or esthetics.

On the other hand, Justin Baroncea presented how imagination works when you have to redesign old objects that otherwise would be thrown away. Also talking from experience, he showed projects of interior design where he reused furniture from office buildings or involving children in finding new uses or shapes for old objects. His presentation proved that design is about esthetics, but most of all about utility.

The conference was moderated by Constantin Goagea, director of Zeppelin, magazine that was also the media partner of the event.

The biannual design competition Jumpthegap is now at its 7th edition, organized by Roca, which celebrates 100 years in collaboration with Barcelona Design Center.

This year’s prizes add up to 26.000 euros:

-          Students’ category – 10.000 euro

-          Professional category – 10.000 euro

-          Special Award for Sustainability offered by We Are Water Foundation – 6.000 euro

People interested can register in the competition by March 15th on jumpthegap.net, prepare their projects for a month and submit them by April 19th.

Last year a total of 3700 people registered the competition, 83 of them from Romania, placing the country 12th among the countries with most participants.