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"Why is design so important for the economy?" by Sophie Thomas

December 6, 2017

The jumpthegap®(talk) “Why is design so important for the economy?” with Sophie Thomas, a pioneer in design and sustainability and member of the jury of the 7th edition of jumpthegap®, took place at the Roca London Gallery on the 6th December 2017.

The jumpthegap®(talk) “Why is design so important for the economy?” with Sophie Thomas, a pioneer in design and sustainability and member of the jury of the 7th edition of jumpthegap®, took place at the Roca London Gallery on the 6th December 2017. Focused on the “take, make, waste” manufacturing systems and the new possible ways to get a more circular economy, the designer reflected on the importance of applying sustainability to all areas of design and architecture.

The talk focused on the analysis of practices and principles, that is, on the one hand the commitment of designers and architects to the materials and the manufacturing process of the products, and on the other hand the principles of sustainability that support their work. Historically, design has been carried out with the most economic materials in mind and in terms of marketing and usability, regardless of what would happen to that product once it had been used, such as how to recycle it, or how to give it a second or third life. Thomas proposes to refocus design to system design or secular design, adding the entire life process after the use of the product to the design briefings. This would have a direct impact on the environment, but also on the economy, as suppliers of raw materials could have recycled raw materials available to be used in new products, thus promoting a circular economy.