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Guta Moura Guedes, 'Design is all around us, even in the smallest objects in our surrounding. This is our way to change the world and make it better?’

September 20, 2014

The Portuguese visited our country as a member of the jury of the International contest for young designers jumpthegap®

The Portuguese visited our country as a member of the jury of the International contest for young designers jumpthegap®

Just a week after the registration period of the sixth edition of the International competition for young designers jumpthegap®, organized by Roca in cooperation with Barcelona Design Centre BCD, has begun, Guta Moura Guedes, a member of the jury visited Bulgaria. Meeting with young Bulgarian designers and architects, and students of architecture and design, she spoke about her professional experience. She also presented the opportunities for participation and the novelties in this edition of jumpthegap®.The discussion that took place at the exhibition hall of Roca, Expo Bath Sofia, attended by representatives of Roca Bulgaria – namely Vesselin Simov, Marketing Manager of Roca Southeast Europe and Maria Ivtcheva, Marketing communications Manager; the architect and designer Irena Pamukova, Co-Founder and a representative of the Bulgarian Cherga Design Group, professors of design, and journalists. By video link, the participants received a message from the President of the jury of the sixth edition of the Contest, the Chinese architect Ma Yansong.

In her statement, Guta Moura Guedes shared her experience as a co-founder and chairman of theExperimenta nonprofit organization, and creative director and organizer of EXD Design Biennale.About the contest and design she said: ‘At Experimenta we are focused on experiment and analysis. We accept, and it is the same at jumpthegap® contest, that research leads to innovation and therefore need to experiment.In this process, sometimes we succeed, and sometimes we fail, but we should not be afraid of this and must try. For me, design is like a toolbox that we use to solve problems.We put a lot of different tools inside and we have to master and understand different disciplines like architecture, music, photography, a combination of media and techniques, but also art management, philosophy, anthropology.From my perspective, design is a discipline that focuses on people and if you want to make design for people, you have to understand them.

Guta Moura Guedes gave some guidance to the prospective competitors in jumpthegap® contest: ‘Bathroom design is connected to our basic needs and our physical body.In 21st century, our lifestyle is changing rapidly. It becomes increasingly substantial the designers’ responsibility to the world and environment, sustainability in design is fundamental.One of the important tasks is how to make the bathroom more sustainable. Another problem is aging of population and designers have to prepare the world for that.We must consider how the home changes. To a certain extent, we all are designers and let we use this resource to make the world better.

Irena Pamukova from Cherga Bulgarian Design Group spoke about the promotion of Bulgarian design. She defined the International contest for young designers jumpthegap® as ‘sustainable among the prestigious world competitions’ and ‘a good start for young designers’.She introduced the audience the young Bulgarian designer Atanas Zgurev, who has participated in two editions of the Contest. In 2011, his project was among thirty pre-selected contenders for the prize. This is the most significant Bulgarian participation in the competition so far. We hope, shortly, to have an awarded Bulgarian project.

The Contest for young designers jumpthegap® is an international platform for young professionals and students in design and architecture worldwide. It is looking for innovative solutions for the bathroom space and products associated with it. The Competition is held every two years since 2004.

New for the sixth edition 2014-2015 of jumpthegap® is extended registration period - until February 25, 2015. The organizers give five guidelines for the participants.А period to refine thefinalists projects is initiated. The competition now has two categories - one is for professionals and the other is for students.For award, in each category, will compete 15 selected by the jury projects and 4 projects in each category will be distinguished to be finalists.There will be given three prizes totaling 9,000 Euros. One big prize of 4,000 Euros will be given in each category.We Are Water International Foundation will award for sustainability one of the thirty pre-selected projects. The sustainability award amounts 1000 Euro.