Marc Viardot is Roca Group’s Corporate Marketing and Design Director. The love and passion for developing and communicating products, building brands and leading people in a creative process has been a common thread throughout his career. Following a Master’s degree in Business and Economic Studies with a focus in Marketing at the Albert-Ludwig-University of Freiburg in Germany, Viardot joined the Roca Group in 2003 as Laufen’s Export Area Manager Commercial Subsidiaries.
From 2010 to 2020 he has been responsible for Marketing and Products and turned Laufen into a very successful and renowned premium brand, working closely with the world’s best designers and architects.
Today, based at headquarters in Barcelona, together with his team of Marketing, Product, Design and Innovation Managers, he manages the Roca brand, as well as overseeing the development of all Roca Group’s brands.