Designer for over 20 years, is director of Rosenbaum, a design and innovation office where cultural memory, tradition and the inclusion of human beings play an important role in the creative process. His work is primarily inspired on values ​​of brazilianness.

He gives lectures to several professional markets, founder and director of A Gente Transforma (We Transform) project, a cultural reconquest movement through design and has already taken this proposal in communities of Varzea Queimada in Piauí, Yawanawa in Acre and Parque Santo Antonio Sao Paulo - Brazil.