We use our own and third-party cookies to improve our services and facilitate web usage by analysing your browsing preferences. By continuing to browse, you accept the use of these cookies. You can get more information, or find out how to change the settings, in our use of cookies policy.


Xavier Torras

Profile information

Xavier Torras
Roca Brand Communication Director

Bachelor of Science and Master in Business Administration (ESADE 1986), Xavier Torras has developed his professional career in the fields of marketing, business strategy and communication. 

For 10 years he was President of the Spanish Association of Manufacturers of Bath Products (AGRUBAÑO). 

He has worked for various multinational companies in brands like Delial, Bayfresh, Baygon, Evax or Dodot, and since 1991 he works in Roca Sanitario, where he has developed various management positions. Since 2008, he is the  Brand Communication Direction of the company.